 Marvel International Update November 2008
Posted: 2008-11-19 Updated: 2008-11-24 09:06:02 Australian Agents
- Target Australia (275 stores) is a mid-level retailer picking up Marvel Comic/Retro men's range with huge units dropping 2008 and reorders scheduled for 2009. Target plans to support Marvel with POS header cards!
New retail distribution channels:
- Jay Jay's (270 stores), a youth fashion specialty retailer, and Marvel Comics/Retro smashed in-store with 80% sell thru in 4 weeks of 2 tees from Designworks. Marvel is currently working with Jay Jay's to develop a Wolverine event for 2009 with window displays, catalogue support and really great units across apparel and accessories.
- Dangerfield (40 stores) is a specialty retailer much like Hot Topic in the US and will be launching a range of Marvel Vintage, Marvel Comic/Retro and Marvel Extreme apparel, bags and accessories in December!
- Aussies will now have their favorite Marvel Heroes on stamps, available in over 4,000 Australia Post outlets!
Asia
- The Amazing Spider-Man was chosen to be the theme of this years Shanghai Animation Fair.
- Spider-Man images were seen in the Fair's signages, posters, leaflets, tickets and newspaper ads. Also, a Spider-Man meet and greet was held during the fair.
- This event was good exposure as we are targeting Marvel to be a classic brand in China. A number of press people from TV, print and radio went to cover the event.
- An estimated 20,000 people went to the 5-day fair, and 3,000 kids attended the Spider-Man meet and greet.
Turkey
- Cimpa Spider-Man range launched at Debenhams in Istanbul. These Spider-Man POPs have lightning eyes reflecting the Spider Sense concept and has gained much attention.
France & Belgium
- Quick, a QSR chain, is running a promotion in France and Belgium with Iron-Man DVD release in their restaurants on the meal menu targeting kids from 8 to 12 years old.
Latin America
- Kraft launched a promotional campaign with Tang & Marvel Heroes in Central America, The Caribbean and Peru.
- The promotion contained 1 album + collectible stickers and was supported by a great TV commercial!
- Leading milk company in the region - Gloria- launched a promotional campaign with Incredible Hulk in April 2008 for its products Milk and Cocoa drink dessert with stickers as premiums. A strong character for a strong product. The promotion was supported by a TV commercial.
- Mc. Dougal cereal from Kellogg´s Ecuador launched a successful promotional campaign with Iron Man. The premiums distributed were collectible cards and the promotion was supported with a TV commercial.
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Marvel Hotline: Punisher #1PUNISHER Writer Rick Remender launches Frank Castle headfirst into hunting the most dangerous men in the Marvel Universe, starting with Norman Osborn!
Hulk vs. TrailerHulk takes on Asgardians, mutants, heroes and villains in the titanic "Hulk Vs." DVD. Watch this extended preview at both of the disc's features: Hulk vs. Thor and Hulk vs. Wolverine.
Hulk Vs. Thor Clip 1Hulk comes face to fa--well, face to hammer when he goes up against the Mighty Thor in this awesome "Hulk Vs. Thor" clip.
Hulk Vs. Thor Clip 2Thor and Loki take a trip to Hel, while Hulk battles a pair of angry Frost Giants in this exciting new "Hulk Vs. Thor" clip!
Hulk Vs. Wolverine: Deadpool FeaturetteNolan North, the voice of Deadpool in "Hulk Vs. Wolverine" sounds off on the Merc With a Mouth and reveals how similar he is to Wade Wilson in this special behind-the-scenes featurette.
The Weekly Watcher: December 19, 2008Alexa gears up for the holidays with a new "X-Men Origins: Wolverine" trailer, a look at the comics of March 2009, a little Fall Out Boy action, the Weekly Watcher World Premiere of DEADPOOL #6 and more!
War of Kings TrailerIn the aftermath of SECRET INVASION, Black Bolt & the Inhumans embark on a mission to hunt down the remnants of the Skrull Empire—but soon they'll be drawn into an intergalactic battle like never before! Get a sneak peek right here!
X-Men Origins: Wolverine TrailerWolverine takes on Sabretooth, Deadpool, the Blob, helicopters and more in the first action-packed trailer to the May 2009 blockbuster!
The Weekly Watcher: December 12, 2008Alexa Mendez brings the awesome this week with a "Hulk Vs." trailer, the new Young Guns lineup, a sneak peek at ASTONISHING TALES and the Weekly Watcher World Premiere of X MEN: NOIR #2!
Dark Reign TrailerDark Reign has begun! The Skrull invasion has been thwarted, but a new darkness spreads across the world, led by Norman Osborn. Get a taste of what Dark Reign holds in store for the Marvel Universe right here.
The Weekly Watcher: December 5, 2008Alexa's still pumped after Secret Invasion's conclusion this week, and the excitement doesn't stop there, with "Punisher: War Zone" hitting theaters this weekend, new exclusive digicomics and What If? specials. Plus the Weekly Watcher World Premiere of ULTIMATUM #2!
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